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Mousilli Legal
A law firm rebuilt from nothing, while it kept taking clients
Mousilli Legal Group is IP, technology and startup counsel for founders, positioned on a promise most firms cannot make honestly: Big Law skills without Big Law fees. When the firm re-formed as a new entity, nothing carried over. The website, the intake, the calendars and the phone number all had to be built again from zero, without the practice going dark.
Challenge
A new entity is a clean sheet in the legal sense and a demolition in the operational one. Every system that quietly held the old firm together stopped existing at once, and each one had to be stood up again while consultations kept getting booked.
The phone was the sharpest edge. The new entity had no number, so the SMS reminders that carry a booked consultation from calendar entry to a person actually showing up were failing outright. Text and email reminders are not a nicety in legal intake; they are most of the difference between a booking and a no-show.
That leaves the ordinary rebuild work happening in parallel: calendars pointing at the right places, the site saying what the firm now does, and the intake collecting what the attorneys actually need.
A new entity with none of the old systems
No phone number, so SMS reminders were failing
A2P registration still to file
Calendars and intake to rebuild without downtime
Solution
The site came first, because it is the thing a founder finds before anything else. mousillilegal.com leads with the positioning rather than the practice areas, and puts pricing where a founder can see it, which is the whole argument the firm is making about Big Law.
The phone and messaging work is live now: porting intentions with the firm, then A2P registration, on the same path Mediation Mosaic went down. Calendars are being corrected one at a time as they surface.
The one deliberate decision worth recording is a decision not to move fast. This firm does not go onto the new platform until the platform is stable, on Basim's instruction: do not migrate serious clients until it holds.
Highlights
Results
mousillilegal.com live, leading on positioning and transparent pricing
IP, technology, startup counsel and commercial contracts all covered
Phone porting and A2P registration in progress
Migration to the new platform deliberately held until it is stable
A site that earns its keep
Is your website winning you work, or just existing?
That is what we built for Mousilli Legal. Most business websites are a brochure that nobody asked for. The ones that work do a job: they answer the question the visitor arrived with and then make booking you the easiest thing on the page. We build those, wired straight into your CRM so every enquiry lands somewhere you will actually see it.
- Pages you can change yourself afterwards
- Every form feeds your contact list automatically
- Built to convert, then measured properly
Thirty minutes, free, and you will speak to Basim rather than a salesperson. If we are not the right fit we will say so and point you somewhere better. Not ready for a calendar? Leave us a sentence instead and we will ring you.
