Basim Mousilli
Founder & Account Manager
Founder, account manager on every account.
Basim built Insert Fuel out of running his own companies. He operates a portfolio of brands across marketing, legal and real estate, and everything we sell gets used inside those businesses first.
He is the account manager on every account today, and he runs Weekly Coaching, which is open to every client and to the wider community.
Twenty years of enterprise technology sit behind that. He built a fully automated digital oilfield from nothing for Brunei Shell Petroleum, delivered under budget and ahead of schedule and a first of its kind. He sold and delivered automation and analytics software across the United States, Canada, the Middle East, North Africa and Asia Pacific at Halliburton, and led digital transformation programs at Accenture. Management Information Systems at the University of Houston, and an Executive MBA certificate from Mays Business School at Texas A&M.
What he handles
- Strategy and prioritization
- Weekly Coaching
- Account direction
- Where to automate first
Included on
Every plan, through Weekly Coaching. Dedicated sessions during hypercare on Regular and Premium.
Compare plans →Services Basim works on
Recent articles
Your firm grew and now it cannot run a day without youMost law firms do not stall because of marketing. They stall because every matter still routes through one attorney. Here is where that bottleneck actually sits.
You are not unmotivated, you are running too many toolsYou watched the discipline video and felt fine for twenty minutes. Then you opened the laptop and the heaviness came back. That is not a willpower problem, and here is how to tell.
You are not busy because there is too much to doThe late-night laptop, the inbox that never empties, the list that never shrinks. Most of it is not workload. It is the work you kept because nobody else was allowed to touch it.The rest of the team
Who else is here, and what they do.